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PRODUCING CULTURAL PROJECTS BLOG

The history of culture 

When looking back the word ‘culture’ was used in association with us growing things within the earth, to cultivate the soil. It then developed to being associated with growing the power in our minds, to cultivate our souls. The moral aspect, rather than the practical one, is what distinguishes dealing with culture in terms of public policy. Although it is generally believed that culture is good for you, there has always been a worry that it could be harmful because it can introduce concepts and feelings society's leaders disapprove of and cause excessive pleasure. For this reason, states have historically promoted cultural elements that bolstered their authority while also censoring other areas of culture. (Hewison, R. and Holden, J,2011 p.10) 

‘Culture’ was mostly used in two ways by the middle of the 20th century, and this is still how many people see it now. It denoted “the arts” on the one hand, which included a recognised range of artistic disciplines such as music, opera, drama, painting, ballet, sculpture, poetry, paintings, and novels. Their best-known pieces formed an almost unchanging canon of frequently shown or mentioned works, which also included, to a certain extent, the locations of the works – such as historical sites, museums, and art galleries – in which they were kept. A small portion of society, who were typically well-off and well-educated (the richest of them actually possessing some of the items), valued these art forms, each of which had its own hierarchy of what was deemed “better”. This group established its own social status by valuing the things they had grown up with, rather than only by acquiring wealth, power, or education. The properly titled “high” arts have come to be associated with elitism since those with social power and status also have cultural power and influence. As a result, cultural consumption and social status become synonymous. (Hewison, R. and Holden, J,2011 p.10)   

However, culture also had an anthropological meaning, that went far beyond the arts to encompass everything we did to express and understand who we were, including dancing, gardening, football, and watching TV – pretty much everything we did when we weren't working. In fact, the various types of work were even said to have their own distinct “cultures”. In this sense, culture refers to the way we have come to understand ourselves; it can be understood as a type of symbolic language used by a group of people, ranging in size from a single family to an entire race, together with its most ingrained values, beliefs, and prejudices. In this way, it is possible to say that various ethnic groupings, social classes, and religious groups all possess internally consistent cultural traits that both distinguish them and set them apart from one another. All forms of art and activities are included in this description because everyone appreciates stories, images, and music in one way or another. What distinguishes one location from another is their culture. (Hewison, R. and Holden, J,2011 p.11) 

 

However, because of the fundamental contradictions in the social ideals they are associated with, the two distinct interpretations of culture – generally anthropocentric and the strictly artistic have caused a great deal of confusion. The ‘high’ arts have historically been linked to social and economic power, as previously said, and the arts of themselves have served as a symbol of exclusivity. Although anthropological culture, particularly when it is characterised as “popular culture”, appeals to a wide audience, people in positions of authority have always been seen as inferior. Regardless of your own social standing, there were two types of culture: high culture and low; sophisticated and primitive. You may strive for high culture as an individual, but by definition, it could never be embraced by the general public as then it would cease to be considered high culture. The contradiction arises from this. (Hewison, R. and Holden, J,2011 p.11)  

A new meaning 

The significance of the arts and culture is being viewed in new ways because the new realities requires a different interpretation of what culture is. It also affects companies and leadership: as a result of shifting cultural norms, new organisational forms are probably going to emerge, requiring the need for new expertise and understanding as well as, most importantly, adaptability on the part of leaders. (Hewison, R. and Holden, J,2011 p.11) 

Book Link: https://r1.vlereader.com/Reader?ean=9780566091773 

Book Reference: Hewison, R. and Holden, J. (2011) The Cultural Leadership Handbook: How To Run A Creative Organization. Farnham, Surrey, United Kingdom: Gower.

 

Video Reference: Philonotes (2021) What is culture and why does it matter?, YouTube. Available at: https://www.youtube.com/watch?v=CGuTfNX3iH8 (Accessed: 14 February 2024). 

Blog Post 1 

For this class we would be embarking on a team project, and I knew this was going to be a great learning journey from the outset. Our team was made of 2 makeup artists, a photographer and an Interior designer. We gathered for our first meeting and the room was filled with anticipation, armed with ideas and enthusiasm. Each team member has brought a unique perspective and skill set to the table, setting the stage for a collaboration that promised innovation and excellence. I have never worked in a collective like this before, so I was excited to see where this collective project would take me and how I was going to develop and grow as a creative. 

Brainstorming sessions were a whirlwind of creativity, with concepts flying faster than I could jot them down. We navigated through a sea of possibilities, weighing the pros and cons of each idea. We all have so many skills, but we had to sit and think what we have in common. After much deliberation, we settled on a concept that sparked excitement in each of us. Kaptured Majik. 
 
With a name and idea in place we are now working on would pitch presentation. Assigning roles and responsibilities was rather tricky, some people felt more confident in doing some things and not so confident at doing others. We wanted each team member to be able to pick a role that showed off their strengths to the fullest. I put myself up to be the scribe, I would be writing and documenting the minuets. 

What is a community? 

What is community? If we were to look at the definition, we would see that is means “a group of people living in the same place or having a particular characteristic in common.” For example, I am a member of the Levenmouth community as that is where I live. I am also a member of the makeup community as this is my common interest that I share with others and that I work in. From looking at the research communities can separated into 3 groups: identity, place, and interests. Though community can look quite different to people within each of these groups, depending on where you live, interests, hobbies, religion, etc. It is based around people who come together and have shared principles. They help to build relationships, encourages participation, and sharing culture. You can belong to many communities all at the same time, for example, you are in a book club you would then be a part of a community that loves to read, and your community assests would be places like the local library and the community centre. This would be a shared interest community.  

For our group project, we will be focusing on a community of identity. This is a group of people that identify as alternative. In this blog, I will be researching and analysing what the alternative community is.

 

Reference : Open Polytechnic | Te Pūkenga. (2014). What is Community?. [Online]. YouTube. Last Updated: 20 June 2014. Available at: https://www.youtube.com/watch?v=0BDd4GpkGj0 [Accessed 21 November 2023].

What is Collaboration

What is it?  
In the workplace, collaboration is when a group of individuals pool their knowledge and abilities together to accomplish a common objective. Collaborating with others rather than working alone boosts output and provides workers/individuals a feeling of direction within the company. It also gets simpler to come up with solutions for problems that already exist or to complete the necessary tasks on schedule. (Indeed, 2024) 
 
Why is collaboration important? 
Each team member possesses unique abilities, knowledge, and talents. When everyone works together, they may use their combined experience, expertise, and abilities to accomplish the common objective. Not to add, when workers pool their talents and knowledge to do tasks more quickly, collaboration speeds up project delivery. Collaborating with others fosters idea-sharing and comprehension of one another's perspectives, methods, and methods of operation. (Miller, 2023) 

 
Bringing together a common goal 

Team roles within an organisation are defined by shared objectives. Teams, unlike individuals, are structured to help them accomplish their shared objectives by converting individual responsibilities into produceable output. Working together on projects is the interface that makes this feasible. It is the procedure by which team members interact and carry out tasks to contribute to the creation of a desired result that satisfies their individually defined success. (Miller,2023) 
 
Community Collaborations  
Learning is the main objective of community collaboration as opposed to task completion. Members participate in communities to exchange and develop information that they may use to solve problems in their teams. When it comes to community partnerships, the timelines are frequently open-ended or continuous. Even if most members of the community are on equal footing, more seasoned members could hold a greater position. (Indeed, 2024) 

Indeed, I. (2024) 10 reasons why collaboration is important in the workplace | ..., Indeed. Available at: https://www.indeed.com/career-advice/career-development/why-is-collaboration-important (Accessed: 26 February 2024).

 

Miller, D. (2023) The importance of team collaboration in the Workplace, Simpplr. Available at: https://www.simpplr.com/blog/2019/importance-of-collaboration-in-the-workplace/ (Accessed: 26 February 2024). 

Talks, T. (2014) The power of collaboration: Dr. Shelle Vanetten de Sánchez at tedxabqwomen, YouTube. Available at: https://www.youtube.com/watch?v=VmQVNE-MbKI (Accessed: 26 February 2024). 

The Scottish Community Empowerment Act 

This piece of legislation was put in place in 2015 to give power to community bodies and a strong voice regarding decisions on public services. It also allows them to have control and ownership over public lands and buildings. The act encompasses 11 sections, each giving a different power to the community. These sections being; 

  1. National Outcomes 

  2. Community Planning 

  3. Participation Requests  

  4. Communities Rights to buy lands 

  5. Asset Transfer Requests 

  6. Delegation of Forestry Commissioners' functions 

  7. Football Clubs  

  8. Common Good property 

  9. Allotments  

  10. Participation in public decision-making 

  11. Non-domestic rates  

Regarding our group project, we looked at what sections of the act could be used for our project. We concluded that Participation quests, Community Planning, and Community Rights to buy Land were all areas that we could relate to our project.  

Reference: Audit Scotland. (2019). Publication: Principles for Community Empowerment. [Online]. Audit Scotland. Last Updated: 25 July 2019. Available at: https://www.audit-scotland.gov.uk/uploads/briefing_190725_community_empowerment_principles.png [Accessed 22 November 2023]. 

briefing_190725_community_empowerment_principles.png

Principles and Ethics 

Promoting Community Leadership and Ownership 

The most crucial idea is to actively include the community in the process of community development in order to raise ambitions, confidence, skills, and leadership capacity. Our job is to assist community members in comprehending the psychological, social, political, economic, and environmental effects of potential solutions to the issue. Making decisions is primarily the responsibility of the community. In order to solve problems that have been agreed upon, this decision-making process emphasises shared leadership and active citizen engagement. It involves the identification of issues, planning, implementation, and mobilisation of resources. As a result, community members ought to be the ones who start community change initiatives and bear primary responsibility for them. (Parada et al., 2012) (Michigan State University) 

Sustainability  

Initiatives for community development must take the present and future into account. The International Institute for Sustainable Development states that sustainable development satisfies current demands without endangering the capacity of future generations to satiate their own needs. According to (Roseland,2012), in order to enhance human well-being and safeguard the environment, sustainable development necessitates a significant shift in the economic and social spheres. According to (Parada et al.2012), community development should thus result in self-sufficient, self-sustaining communities that mobilise resources for the benefit of all members. Community work should not compromise environmental or socioeconomic degradation; rather, it should collaborate with the community to develop a comprehensive strategy and take activities that would improve the well-being of the community's people. (DR. MAHBUB HASAN MSW, PH.D. 2022) 

Community Assets and Capital 

Initiatives for community development ought to enhance and concentrate on the assets and capital of the community. The community's strengths are what are meant to be understood by the term's "assets" and "capital," which are used interchangeably. The phrase asset-based CD (ABCD) refers to...Every town needs a different kind of capital to survive and prosper. Environmental, physical, economic, human, informational, political, and social resources are all included in the community's capital. A society need each of these types of capital. Social capital is the most crucial of these for community development. When we engage in regular, frequently structured interactions with one another, we build social capital. (Parada et al.2012) 

Enhancing Quality of Life 

The well-being and standard of living should be the main priorities of community development. The effort might concentrate on social, physical, or economic development. All of these elements might be the focus of a multiyear project. But when the community moves forward little by little, the effort has the greatest chance of success.  

Collaboration and Partnership 

Complex community challenges and problems exist. Climate change, colonialism, neoliberal policies, the patriarchal system, and individual, cultural, and institutional oppression can all contribute to these problems. It's possible that a community lacks the funds and resources needed to solve its problems. Thus, cooperation and partnership are essential to community activity. Institutions, outside philanthropists, and/or community champions who can provide the host community with resources, expertise, and money can collaborate with one another.  

Collaboration 

Collaboration has existed among humans since the dawn of language. Furthermore, human history demonstrates that cooperation pays off. Thus, there are valid reasons why people don't work by themselves all the time. Working together makes teams perform at their highest level and is crucial to decision-making and problem-solving. Effective cooperation makes use of each member's distinct viewpoint, fosters a sense of empowerment and trust among team members, and opens up new channels for instantaneous communication. It should go without saying that individuals have distinct viewpoints, first-hand knowledge, and skill sets. Everyone benefits when people from all backgrounds get together and exchange ideas. In contrast to popular belief, "great minds don't think alike," and this is incredibly advantageous for businesses. (Brianna Hansen, 2022) 

References: 

DR. MAHBUB HASAN MSW, PH.D. (2022). COMMUNITY DEVELOPMENT PRACTICE: FROM CANADIAN AND GLOBAL PERSPECTIVES. [Online]. Creative Commons Attribution. Available at: https://ecampusontario.pressbooks.pub/communitydevelopmentpractice/chapter/27/ [Accessed 28 February 2024]. 

Parada, H., Barnoff, L, Moffatt, K., & Homan, M. S. (2012). Promoting community change: Making it happen in the real world. (2nd Canadian ed.). Toronto: Nelson Education Ltd 

Michigan State University, (n.d.). Principles of Community Development- Center for Community Economic Development. Retrieved June 23, 2022, from https://ced.msu.edu/about-cced/principles-of-community-development

The Ethics Centre. (2020). Purpose, Values, Principles - An Ethics Framework. [Online]. YouTube. Last Updated: 14 April 2020. Available at: https://www.youtube.com/watch?v=KLvWMoFUboo [Accessed 1 February 2024]. 

Blog 2 

 

This last week we have been investigating the definition of a community. By digging further into the research, we as a group aimed to identify a shared community that we are all a part of. We have all discovered that we all a part of the alternative community. Therefore, rather than following the the conventional route of either working with children or the elderly, for our group project, we wanted to build a a business that was targeted at this demographic.

"People used to be born into groups and struggled to define their own identities. People in today's world must find their communities because they are born individuals. This section of society is one that we wanted to work with as we felt rather passionate about brining awareness to the community and providing a space where people could be their authentic selves." (The Alternative, 2024)

 

From this Kaptured Majik was born. We had a name and an idea to create an alternative studio space. Offering workshops, photoshoots, makeovers, parties and a space for people to get together.  

Relating the Scottish Empowerment Act to Kaptured Majik and my role specifically as a makeup artist giving the makeover, from looking at the research I can see that The Scottish Empowerment Act, designed to empower communities and individuals by giving them more control over their own lives, I can see the intriguing parallels to a makeover business. Just as the act aims to enhance autonomy and self-determination, a makeover business strives to empower clients by enhancing their confidence and self-image through physical transformation. 

 

At the heart of the Scottish Empowerment Act is the idea of providing resources and support to marginalized communities (alternative community), enabling them to take charge of their own destinies. Similarly, a makeover business offers clients the tools and expertise they need to take control of their appearance and make positive changes in their lives. 

 

Through personalized consultations and expert advice, a makeover business empowers clients to express themselves authentically and confidently. By enhancing their outward appearance, clients often experience a newfound sense of self-assurance and empowerment that extends beyond the surface. 

 

Moreover, just as the Scottish Empowerment Act fosters collaboration and partnership between communities and government agencies, a makeover business cultivates a supportive environment where clients feel valued and heard. By working together to achieve their beauty goals, clients and beauty professionals alike contribute to a culture of empowerment and self-expression. This is something I always strive to achieve with each of my clients.

 

In essence, both the Scottish Empowerment Act and a makeover business share a common goal: to empower individuals to take control of their lives and embrace their full potential with confidence and dignity.

 

 

Reference: The Alternative (2024). ‘People used to be born into communities, then found their individuality. Today people are born individuals, then find their communities.’ Here comes the Post-Individual. [online] THE ALTERNATIVE. Available at: https://www.thealternative.org.uk/dailyalternative/2024/4/21/yancey-strickler-the-post-individual [Accessed 28 Apr. 2024].  

My collective – Kaptured Majik 

My group members are Kayleigh, Tiffani, and Jazmin. I am happy with my group. We are 2 makeup artists, a photographer, and an interior designer. We all bring a variety of skills and knowledge to the table. So far, we have had several meetings and as the scribe and the person in charge of taking the minutes, I have already completed several tasks for the group such as keeping a record of the minute meetings, putting together the business model canvas, and the pitch document. I shall put an expert in from our pitch document, which describes what we are planning to do for our group project. I am looking forward to seeing how this group project will develop and grow. As well as seeing how my own skills and knowledge will develop as part of a collective. 

“Kaptured Majik:  Alternative portraiture and studio space and time for alternative people. Clients will be invited to meet and chat, experience a makeover, and be in a dedicated space where they have the opportunity to express themselves in their full gothic glory and learn about make-up application.” 

Logos Created by Tiffani

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What is alternative community? 

In the early 1980s, the English saw the emergence of the informal musical movement, subculture, and fashion style known as goth. A new wave of bands, including Bauhaus, Siouxsie & The Banshees, Joy Division, The Cure, the Sisters of Mercy, and others, combined their love of glam rock, David Bowie, Alice Cooper, horror films, fetish clothing, and goth literature following the original punk movement to create what became known as "goth," a kind of dark counterpoint to the rise of new wave pop. 

Where does the name come from?  

Remembered as barbarians, the Visigoths, often spelt goths, were an ancient people from what is now Germany and Scandinavia who are most remembered for sacking Rome in 410 AD. During the mediaeval era in Europe, Gothic art and architecture flourished. The word was originally applied negatively, characterising the creations as primitive or barbarous. 

The difference between Emo and Goth 

Rather than the goth scene, emo's origins were in the post-hardcore trend of the early 1990s. Shared fashions and worldviews don't make the confusion between the goth and emo movements any simpler to navigate. Some emo bands, including My Chemical Romance, were heavily influenced by the goth subculture. Fans of music do not confuse the two. The majority of it is just ignorant bigotry: emo fans were made fun of in the same manner that goths were formerly regarded: as depressed outcasts. 

 

Reference: Alternative (no date) Urban Dictionary. Available at: https://www.urbandictionary.com/define.php?term=alternative (Accessed: 19 November 2023). 

Attitude Clothing. (2023). How To Do Goth Makeup. [Online]. Attitude Clothing Co.. Last Updated: 2023. Available at: https://www.attitudeclothing.co.uk/how-to-do-goth-makeup-i178 [Accessed 22 November 2023]. 

Louder, L. (2018). Goth: Everything you need to know. [online] loudersound. Available at: https://www.loudersound.com/features/goth-everything-you-need-to-know

Image by Apostolos Vamvouras
Image by Quaid Lagan
Why it is important to create a safe space? 

The need for an alternative studio space and a safe haven for alternative people is crystal clear when we look at Sophie Lancaster's tragic story. In 2007, she and her boyfriend were brutally attacked just because they looked different. Sophie didn't make it. It's heart breaking but sadly not uncommon.

Stories like Sophie's show why we can't ignore the need for safe spaces. People shouldn't have to fear for their safety just because they're different. Sophie's family turned their grief into action, starting a foundation to raise awareness. Their story, along with countless others, drives home the importance of creating a place where alternative folks can be themselves without fear.

In Fife, we want to provide that sanctuary. Providing a space where they can authentically be themselves. Everyone deserves a place where they can belong and be accepted for who they are. So let's make it happen, because no one should ever have to endure what Sophie did.

 

Reference:  

Usborne, S. (2017) Robert Maltby on the murder of his girlfriend Sophie Lancaster: ‘the goth thing was an oversimplification’, The Guardian. Available at: https://www.theguardian.com/uk-news/2017/jun/15/robert-maltby-on-the-of-his-girlfriend-sophie-lancaster-the-goth-thing-was-an-oversimplification (Accessed: 19 November 2023). 

Home (no date) BBC. Available at: https://www.bbc.co.uk/#! (Accessed: 19 November 2023). 

Hall, L. (2023) Creating safe spaces: Promoting empowerment and Equality, Medium. Available at: https://aninjusticemag.com/creating-safe-spaces-promoting-empowerment-and-equality-14581df85063 (Accessed: 31 December 2023). 

sophie lancaster.jpg

Sophie Lancaster

Safe Space – what is it? Why is it important?  

“When it comes to spaces outside of the classroom, we can look at safe spaces in terms of how they are used. A safe space is typically meant for marginalized populations to have a space that is conducive to their physical well-being. It can also be used to voice common narratives throughout the group.” 

When reading this article from NC State University, a safe space can be either physical space or an ideology. You can create this space online, at community centres, on campuses etc. When looking into this it was interesting to find out that this idea of a safe space looks different to everyone. Every has their own idea of what it is. In relation to our group and the space that we want to create it helps to give us an idea of who we would define the studio space to clients and what we aim to provide for them, which is providing a safe space for people within the alternative community in Fife.  

“Safe spaces are an important concept in the fight for social justice and equality. It is a place or environment where marginalized individuals and groups can feel safe, accepted, and supported without fear of discrimination, harassment, or marginalization. 

These spaces can take many forms, such as community centres, support groups, or online forums, and they serve a vital role in promoting the well-being and empowerment of marginalized communities. 

Safe spaces provide a sense of community and belonging for individuals who may have experienced discrimination or marginalization in other areas of their lives. 

For many marginalized individuals, such as people of colour, LGBTQ+ people, and people with disabilities, the world can be a hostile and unwelcoming place.” 

From the information above we can see why is important to provide for a safe space for marginalized groups. It is important as communities that we provide the space to meet their right to equality. Form this article I have learned that these “safe spaces” look different to every group. For young people in care this may be a support group at the community centre, for people with additional needs this may be an art group at a local school. This allows people have a space that is free of discrimination and judgement.  

References

Hall, L. (2023) Creating safe spaces: Promoting empowerment and Equality, Medium. Available at: https://aninjusticemag.com/creating-safe-spaces-promoting-empowerment-and-equality-14581df85063 (Accessed: 31 December 2023).

Staff, O. (2020) What is a safe space?, Office for Institutional Equity and Diversity What is a Safe Space Comments. Available at: https://diversity.ncsu.edu/news/2020/02/07/what-is-a-safe-space/ (Accessed: 31 January 2024). 

Various Kinds of Safe Spaces 

Academic 

“But there’s another different (but also beneficial) type of “safe space”: academic safe spaces. The idea of an academic safe space stresses the end goal of encouraging individuals to speak. In this type of space, people are still made to feel uncomfortable, yet it’s “safe” to take intellectual risks and explore any line of thought. Here, “safety” protects your right to make others uncomfortable with ideas and rational arguments. It’s important to note that in this setting, free speech is the end goal. This type of safety is commonly emphasized in in classrooms and discussion groups, where open dialogue is particularly valuable. 

In an interview on the radio program On Being, Harvard psychology professor Mahzarin Banaji described this concept. She explained, “It is my job to tell people to feel uncomfortable, to squirm, to go back and think hard about where they come from and so on. And now I’m being told that when I say that, I’m making somebody possibly uncomfortable. And I’ve argued forever this is a safe room in which we can say anything, and we will deal with it.” 

We see that these two meanings of the term “safe space” are distinctly different. Emotional safe spaces offer comfort and respectfulness; academic safety refers to the freedom to make others uncomfortable through intellectual debate. When used correctly, emotional and academic safe spaces are both beneficial for students.” (Political Review, H. 2017) 

From looking at the research of what an academic safe space is, typically it is a classroom setting and within this space it allows people the ability to freely share their opinions and to open their mind to new possibilities and learning. It allows people to have free speech and values open dialogue that helps to advance a students learning and development. Though this space may make some uncomfortable, it allows students to have open intellectual debates. In life we may not always agree with others and their opinions, but this does not make them any less valuable nor does it make them invalid.  

What I took from this article is that while yes you may feel uncomfortable at times in the academic setting, it allows you to see things from different perspectives. This in turn allows you to sit back and think about what you are learning and your own views. This aids in development and in your knowledge and understanding of others.

 

Reference: Political Review, H. (2017) Tackling the Term: What is a Safe Space? , Harvardpolitics.com. Available at: https://harvardpolitics.com/what-is-a-safe-space/ (Accessed: 31 January 2024).  

Additional Support Needs 

“A safe space is an area which has the strict rule that only the child in question may use it. This means that none of their belongings will get moved while they are away from their space, everything will be predictable when they go to use it and they can relax in knowing that no one will come into their space while they are there. If you are going to use a safe space for your child you must ensure that other members of the household understand the importance of these rules and adhere to them without fail. A safe space that is unpredictable in appearance and does not make the child feel safe when they need down time, is not a safe space at all. 

  

Safe spaces are hugely effective in helping a child to regulate their senses and emotions. Depending on the person's autistic profile, they may need toys and objects to help calm them, or ways of stimulating their brain and senses into working. 

 

A safe space can take lots of different forms. It very much depends on the needs of the child, but some ideas for smaller spaces include: 

  • A swing chair (closed or open) 

  • A hammock 

  • A den under a table 

  • A parent's bed 

  • A tent 

  • A corner of a room only for that child 

 

Of course, in some cases (particularly when the child has sensitivities to sound) parents may feel that children need more permanent spaces in which they can regulate their senses. If you don't have a spare room, you could consider applying for funding/grants for spaces such as: 

  • Garden playhouses 

  • Purpose built sensory safe spaces 

  • Permanent indoor play houses 

  • Renovation of spaces such as under the stairs 

  • High beds with built in safe spaces underneath 

 

There is no one size fits all approach to designing a safe space. Every autistic person is different and unique. Plenty of adults (including us here at Autability) have our own safe spaces in the form of offices, their own bedroom or garden buildings. In order for the space to a be a success, it must be tailored to the needs of the autistic person.” (Autability, 2019) 

 

When reading through this article we are learning that safe space is quite sacred to others. In terms of people with additional support needs it can take various forms such as a swing, tent, bed or room. What is important here though to understand that their space should be respected and left alone by others. Their needs are complex, and this is a place that helps to calm and settle them. Every person will have a different version of what a safe space is to them but something that they all have in common is that they are made to the individuals needs and meets their specific requirements. It's about allowing them to be freely who they are, while helping to stimulate their brains and regulate their emotions. 

Reference: Autability (2019) Safe spaces, Autability. Available at: https://www.autability.co.uk/safe-spaces (Accessed: 31 January 2024). 

Archer, C. (2021) On the importance of safe spaces, The Oxford Student. Available at: https://www.oxfordstudent.com/2021/10/29/on-the-importance-of-safe-spaces/ (Accessed: 31 January 2024).

Blog Post 3 

 

As this project evolves, a few challenges have become prominent and is affecting our growth as group.  
 

One of the challenges we have encountered as a collective is aligning our individual visions with the overarching goals of the project. With all of us coming from various creative backgrounds I am finding that we all have very strong options about what to do creatively. I, Kayleigh and Tiffani want to investigate workshops as well as offering photoshoots. This would not only add to the services we could offer, but it allows people more choice. Some people may just want to have a makeover but not feel entirely comfortable in front of a camera. However, our photographer Jazmin just wants to focus on a photoshoot and that's all. I understand with the timeline we have that may be all we are able to do but I think we need to take into consideration all aspects of what we can do with Kaptured Majik not just at present but also in the future. I find myself acting a mediator of the group and keeping the dialogue open and moving onward. Taking into consideration everyone's opinions and coming to a compromise that we are all happy with. 

Another hurdle we have faced this past week is making sure that these goals we are setting ourselves are achievable within the timeframe given. Faced with the inevitable clash between creativity and practicality. Are we setting the bar too high for ourselves. I am someone that is very competitive. It's a piece of feedback that I have always received form peers, tutors and employers. I find though that I am the most competitive with myself. I love to push myself. Growth won't happen unless you push past those uncomfortable moments and puts yourself in situations you never have before. For example, me doing this course. What are you learning otherwise? I do find it difficult at times to balance innovation with feasibility. But we have embraced a mindset of trying to continuously improve and refine our ideas. 

Promoting a Creative Product

Choosing a Marketing Strategy 

In this video, we learn about the Bullseye Framework created by Gabriel Weinberg. New businesses often fail as they do not attract enough customers. This 4-step process is designed to help businesses and entrepreneurs to focus and develop a marketing strategy that works best for them.  

Step 1 – Brainstorm marketing ideas 

You want to look for strategies that your competitors don't use in order to not limit yourself in that market. You can play into your competitors' strengths if you use the same strategy as them. The most popular channels may not be the best opportunities. the point of this step is to explore the different channels you might need to prepare if you needed/had to use them.  

  • Explore various processes 

  • Come up with realistic scenarios  

  • For example, if you use content marketing – you would make articles, videos, and podcasts – how would you create these? What aspects would you take into consideration.  

Step 2 – Select Promising Channels 

Narrow the field to 4 –5 options. You want to find channels that produce a quick result as you are a start-up. Choose ones that would offer you a lot of customers. Consider the speed in which you can attract new customers and the volume.

 

Step 3 – Perform Inexpensive Tests 

It's important to test out each channel that you are considering using. Not all marketing channels are equal as some are more effective than others, therefore you need to find out what currently works best for your business. By performing these simple inexpensive tests, you can validate the potential of each of the promising opportunities. Do not overly optimise in the test as this sets an unrealistic standard. You first want to test that there are enough customers using the channel, is it worth perusing? Secondly, if you take the time to improve your marketing tunnel aka your landing page, adverts, and branding, over time you will certainly be profitable. 

Step 4 – Select One Promising Channel  

Look at your test results and choose the one channel. The reason for this is that it is important not to spread yourself too thin at the beginning of your business. By focusing in on the one strategy channel you can then master it, and this then allows you to dominate the competition within that area. This is the key to being successful. You can capitalise on all the potential the channel has to offer until you hit diminishing funds – at that point you would then change to a new strategy and begin this cycle again. (Kettner, 2020) 

What have I done so far? 

I've finished a few projects in the collective so far. We aim to hold at least two meetings a week, and I am in charge of taking the minutes. In addition, I worked on the website setup, the business model canvas, and the pitch document. I am currently working on the pitch presentation cue cards and going over with my teammates what we will be doing for each slide of the presentation. As a team, we are currently moving along well, and I have been able to turn in a respectable quantity of work for the project.

As with any group project their is going to be members that put in more work than others. Some may just do it last minuet but they get it done. However, within this collective we have yet to receive any work from Jazmin at all. This has not stopped her from having an opinion on all the work we are doing. She offers a lot of criticism but no constructive feedback. Which holds us back and is not allowing us to grow as a collective. We did arrange a meeting with Tina our course tutor to discuss the problems we where having with this team member. I felt that the meeting was not that productive in finding a solution to the problem. I have resolved that going forward I shall just continue to stay as positive as possible and doing the best I can to produce work for this project. 

 

Business Model Canvas Link: Buisness model canvas.docx

Minuets Link: Minutes of Meetings

Pitch Document Link: Kaptured Majik Pitch Document.docx

Website and Flyer 

We chose to create a flyer and a website. We decided to use Wix to develop a company website since it offers more editing choices and potentially result in a website that looks more professional. A home page, about us, manifesto, services, and contact pages are all provided.

We made the decision to create a flyer in order to recruit models. Tiffani created it using Canva, and we chose to include a few images of our own creative makeup looks so that individuals could see what they would be committing to.

Website Link: HOME | My Site 1 (kapturedmajik.wixsite.com)

Working on the Pitch Presentation 

We are currently working on the pitch presentation. Going through what slides we want to include, what order to put them in and a script. The presentation is to be 15 minuets long. Tiffani is working on the PowerPoint and me and Kayleigh are working on the slides and making cue cards for the day of the presentation. We are using the pitch document that we created to help us construct the presentation as well as using it to help us right the script as it has everything that we need to include in the pitch on it.

Pitch Script Link: Presentation pitch.docx

20231206_151539_edited.jpg

Blog 4 

This week we presented our pitch presentation. Tiffani created a beautiful PowerPoint, that really showed off her skills and knowledge as a designer. I had worked on the script for everyone and Made sure we came came across as articulate and had a good flow to the presentation. Kayleigh, Tiffani and I had practiced the presentation before hand in a private room, so when we presented we would not be as nervous. We also made any changes that we wanted to make, so that the presentation had a better floe. Jazmin did not show up to the practice and arrived 5 minuets before we actually presented. 

When it came to us actually presenting we had made sure to include everything that we wanted to achieve as a collective. I felt that overall we where all very well spoken. We did get feedback from the panel. They hard a hard time understanding who are demographic was. We did explain that we where aiming this project at members of the alternative community. They thought that it was too niche of an idea. This just went to prove why we where doing this project in the first place. To give people within the alternative community a voice, visibility and safe space that they could come together. 

At  this point in the project though, I have accepted that we are just 3 active members in this collective rather than 4. Despite the trouble we where having with another member. Kayleigh, Tiffani and myself where really clicking as a team, we have great communication with one another. We want to keep everything as positive as possible even in face of adversity. 

I am someone that prides themselves on being professional and treating others with respect. Your not always going to get on with everyone in life but this does not mean you cant work together to get a project done. So that is what I have decided to do. Being kind does not cost anything so I am just going to carry on with this project keeping a positive mindset and energy.

Makeup Inspiration

Businesses Similar to Ours

Justine Photography  
Justine is based in Cupar, Fife, and is a portrait, wedding, and commercial photographer who focuses on bringing her client’s visions to life. Originally from Poland, she has always been creative for as long as she can remember. When she moved over to Cupar, Scotland, she felt inspired to pick up a camera. From there she grew and developed her business into what it is today. 

What they offer 

Their portrait packages vary in price starting at £90 to £300. This means that there is something for everyone. 2 of the packages that are the most like what we would offer are the Hair and Makeup Shoot at £250. And the Unlimited Hair and Makeup at £300. These packages include your hair and makeup done by a professional makeup artist, and unlimited colour and black and white 4k photos from your private gallery. The first package is a 1-hour shoot, and the second one is a 2-hour shoot. Both are for only one person and if you want to add a person to the shoot it would cost an additional £40 per person.

  

As a professional photographer, I understand that each individual is unique, and that's why we take the time to listen to your vision and preferences. Our creative approach, combined with state-of-the-art equipment and artistic expertise, ensures that every portrait we produce is a true reflection of your personality and the special connections you share with your loved ones.” (Kpala, 2024) 

Justine is similar to our project in the sense that she wants to capture people's creative uniqueness through the art of photography. Though they are not classed as alternative, per say, they share a lot of the values that we also believe in and wish to bring and show to our clients. 

Reference: Klapa, J. (2024). Justine Photography. [online] Justine Photography. Available at: https://justine-photography.co.uk/ [Accessed 3 Mar. 2024]. 

Selected photo.jfif
Selected photo (1).jfif

Til Death – Alternative Wedding Collective 

We are a community of like minded wedding professionals determined to raise eyebrows in an industry of ivory ruffles. Firm believers that all weddings should allow the couple to express themselves fully and not content to see anyone compromise on their vision of the perfect wedding, our aim is to create a hub where wedding vendors can let their creativity fly and couples can be confident that their ideas will make us giddy with excitement.”  

 

Til Death is a collective that aims to provide services and advice to help people plan their alternative weddings. They put together wedding fairs that host various suppliers and vendors such as makeup artists, table decorations, entertainment, dresses, flowers, and photographers. On their website, you can also find inspiration, when the next event is, a blog page that has various posts from different vendors and suppliers. Every one of their partners are people who live the lifestyle or greatly respect it. For each wedding fair, they have they put together a goody bag, that they sell on their site, and it consists of various items from the vendors and suppliers that were at the fair.  

Kaptured Majik is all about promoting and giving space to people within the alternative community. Much like Til Death, we want to give people within this community to bring their gothic dreams to life. In the future, they would also be an ideal partner in business as we are both alternative collectives and we could work with them to promote our business to people within the alternative community.

 

References:   

Death, T. (2024). Instagram. [online] www.instagram.com. Available at: https://www.instagram.com/tildeath_darkweddingcol/ [Accessed 3 Mar. 2024]. 

Death, T. (2024a). Directory. [online] Til Death - Alternative Wedding Collective. Available at: https://www.tildeath-alternativeweddingcollective.co.uk/directory [Accessed 3 Mar. 2024]. 

Lipstick & Curls Vintage, Classic and Alternative Hair and Makeup Styling 

Established in 2008, Lipstick and Curls has grown over the years due to its impeccable reputation and bringing to the forefront a great skillset and knowledge in doing vintage, modern, classic, and alternative makeup and hair. They have won numerous awards, winning the best hair and makeup company award in the UK for 6 consecutive years. They offer a variety of services such as workshops, hen dos, weddings, photoshoots, and parties just to name a few. They have over 30 plus locations throughout the UK and have a staff of fully qualified professionals, with years of experience under their belts. 

We view this company's growth and development as a whole to be quite inspiring. Like them, we are all highly qualified specialists who wish to provide clients with the best services available. Because of their expertise, Kayleigh and Alison are able to bring a wide range of abilities and hair and makeup techniques to the table. Like SFX, body painting, hair styling, retro, glam, and many more. Our group's experience and training distinguish us from others who lack the necessary qualifications. Another similarity between Kaptured Majik and Lipstick & Curls is that they help people realise their own visions, defying social standards and what one would expect of an average person. 

Reference: Curls, L. (2020). Lipstick & Curls Vintage, Classic & Alternative Hair and Makeup Styling. [online] www.lipstickandcurls.net. Available at: https://www.lipstickandcurls.net/ [Accessed 3 Mar. 2024]. 

Selected photo (2).jfif

Alternative Makeup Artists 

Jayde Coxon 

 Jayde Coxon is an up-and-coming makeup artist from London. She began exploring her own unique style by experimenting with different techniques and creating colourful, abstract looks that incorporate everything from neon pigment to aluminium foil, down to the tiniest gem. Her works tends to push limits while maintaining beauty. She sets priorities and pursues originality fearlessly, which enables her to produce satisfyingly avant-garde looks. 

“I guess I would describe my style as spur of the moment, graphic and chaotic… I’m also obsessed with gluing objects onto faces lately. I’m a Capricorn!” 

Jayde’s bold use of colour, shapes, and textures is what drew me in when looking at her work. She is not scared to break the mold and think outside the box. Doing what she loves creatively rather than following trends. 

Reference: 

Battello, F. (2020). Jayde Coxon - Meet the alternative makeup artist exploring beauty abstraction - Oneg Magazine. [online] Oneg Magazine. Available at: https://www.onegmagazine.com/art/jayde-coxon-meet-the-alternative-makeup-artist-exploring-beauty-abstraction/ [Accessed 4 Mar. 2024]. 

Red, H. (2020). Jayde Coxon - Coeval Magazine. [online] COEVAL. Available at: https://www.coeval-magazine.com/coeval/jayde-coxon [Accessed 4 Mar. 2024]. 

Rosie Roberts Beauty 

Rosie is an alternative wedding makeup artist from Leeds. She states on her website that likes to offer people their version of what they want their makeup to look like. Rather than just doing the traditional wedding look she loves to create alternative makeup looks for those that love colourful and bold looks. 

Reference: Roberts, R. (2024). Makeup Artist | Rosie Roberts Beauty | West Yorkshire. [online] Rosie Roberts Beauty. Available at: https://www.rosierobertsbeauty.com/ [Accessed 4 Mar. 2024]. 

Blog Post 5

For my part in the collective I wanted to look into alternative makeup artists, not only to be inspired but to grow my own knowledge. Looking beyond conventional beauty norms, alternative makeup artists inspire creativity and self-expression. Their bold and unconventional styles challenge traditional notions of makeup, offering a wealth of inspiration for various projects. I find myself being able to relate this back to my own work. As an artist I love to push the boundaries and steer away from what is considered traditional and classic makeup looks.

 

Drawing from alternative makeup artists we can infuse Kaptured Majiks objectives with unique perspectives and innovative techniques. From avant-garde runway looks to edgy editorial spreads, these artists push boundaries and this is something that as collective, we want to also achieve.

 

By studying their work, I can explore unconventional colour combinations, intricate designs, and experimental textures, sparking fresh ideas and approaches when it come to creating looks on my clients. Whether it's a fashion photoshoot, a theatrical production, or a makeup tutorial series, incorporating elements of alternative makeup can elevate this project and captivate out target audiences. 

 

Ultimately, embracing the creativity of alternative makeup artists allows for greater artistic freedom and authenticity in projects, encouraging individuals to break free from the ordinary and embrace their own unique style. This is the message that Kaptured Majik wants to share with the community, as well as giving people the opportunity to have fun and get creative.

Some of my current work.

New Year Update 

Before  Christmas we presented our pitch to our tutor and some panellists. It went quite well, and the presentation looked professional. We made sure to practice the script and went through it a few times to get out timing right. The feedback we got was good. They liked how passionate we were about the project and that we clearly represented the alternative community. One piece of feedback we got was that they were unsure of who our target audience was? I think we as a group are confident in who they are, but we did not put in our presentation as it was something we forgot to do. 

Today we had another meeting, and we changed a few things about, and after some discussion we decided to push back the date of the photoshoot back by a week as we had not been able to secure a location as Tiffani had contacted several, but all have failed to get back to her. At the meeting we first discussed what we wanted to achieve today. The first priority being to secure a location and new date. We looked at a place in Kirkcaldy called Kerry Studios, we did enquire about prices and what the studio space is like, and we are waiting to hear back from them with more information. Another location is the studio in Dunfermline, that photography students can hire out for free. Jazmin has messaged the lectures to see if it is available and we are also waiting to hear back from them also. I will say that this is the first time our photographer has been involved. While I respect that as the photographer she will want a say in the location, she has been rather pushy about using the Dunfermline studio. The rest of us don't know anything about the space but she is being rather passive aggressive in her messages to the group when we are suggesting other places.

I have been able to secure 2 models so far and in in communications with them about what look they would like to create for their shoot. The plan is to shoot them individually and then do group shots at the end. This way everyone can get a person photoshoot that is tailored to what they want. Over the next week we hope to secure 2 more models. We have all posted the flyer that Tiffani created to our social media pages. Kayleigh and I will be working on the design plans with the models and helping them to create their desired look. 

I do also feel that we are getting a lot of push back about our project. I do feel as if we are the underdogs of this class, with everything we are doing being picked apart. It has been noted that other groups are getting favourable attention. We feel as a collective, that working at a university standard that we should just be following our own initiative and getting on with things. We are keeping on track with the workload and do check in time to time, but just not as much as others as we feel like we don't need to as much. But I do not we think we should be criticised for this and I feel like we are.

I have done a minuet of the meeting and will try and upload it too here, though that may be difficult. 

Group Project 1_edited.jpg

Designing the Models Looks 

This past week I have been working on designing the makeup looks for the models. I am working with 2 of the models and Kayleigh  is working with the other 2. They have sent me phots of what they would like the makeup to look like.  from the phots they have sent me I have then went on to created some design plans for them.

Behind the Scenes of the Photoshoot

Reflection on Photoshoot  

For this reflection piece, I will be using the ERA reflective model.  

Experience 

Last week, on the 7th of February, we had our photoshoot at Kaptured Majik. I arrived at the location about 40 minutes early to find the studio and set up my stuff. Kayleigh, Tiffani, and I were all there on time, along with one of our clients, Holly. But Jazmin showed up late. We were expecting the other models to arrive at 11 am. 

When we got there, Kayleigh and I set up in a separate room to get the clients ready. I started with Erin's makeup, going for a Romantic Goth look. Despite getting Erin ready on time, the photographer's late arrival caused a delay in starting the first shoot, putting us 20 minutes behind schedule. 

 While Erin was getting her photos taken, I worked on Holly's makeup for her edgy witch vibe. Erin's shoot ran over, and we had to cut it short because the photographer ran out of space on the SD card. We took a break for lunch with the clients. 

 In the afternoon, we did Holly's and Florence's shoots, followed by a group session. Once we wrapped up, we packed everything and cleaned up the area. 

Reflection  

 First off, I want to talk about my role in the photoshoot, which was pretty substantial. When it came to the makeup looks for the clients, I was in touch with both models beforehand. They sent me pics of the looks they wanted, and I designed makeup plans accordingly, tweaking them based on their feedback. I also talked to them about their skin types to make sure the products I used were suitable. This prep helped me organize my kit for the shoot. I managed to get both clients' makeup and hair done within the hour slots we had with each of them. With five years of experience as a makeup artist, I felt pretty confident in meeting the clients' needs, and they seemed happy with how they looked, which was a win. 

Now, onto the location. I got there early, but it wasn't what I expected. It was a student photo studio, which wasn't my first choice. Frankly, I wasn't impressed, and I kicked myself for not pushing for a different spot. The photographer insisted on using it because she felt comfortable there, but it didn't match the vibe we were going for. Despite that, I tried to keep the energy positive throughout the day, especially for the nervous clients. I made sure to check in on them and see if they needed anything. 

Communication with the photographer was a bit off though. She kept making derogatory comments about the looks, which I found rude and unnecessary. The focus should've been on what the clients wanted, not her preferences. It also went against the safe space we were trying to create for the clients. 

In my line of work, I've collaborated with quite a few photographers and directors. When I teamed up with Jazmin, though, her lack of professionalism stood out. Especially during photoshoots, it's crucial to keep things professional, considering we're there to meet our clients' expectations. So, I made sure to stay composed and focused on the clients despite Jazmin's behaviour. 

Throughout the shoot, I, along with Kayleigh and Tiffani, kept up great communication, which helped us coordinate tasks smoothly and keep everyone in the loop. 

 

Action 

Looking ahead, I'm excited about teaming up with Kayleigh and Tiffani again. They both bring creativity and a strong work ethic to the table, and we just clicked. However, I don't see myself working with Jazmin again after this project. Her unprofessional behaviour with clients was a red flag, and it's clear our values don't quite match up. That's okay; not everyone meshes professionally. If we do another photoshoot, I'll definitely push for a different location—a place where clients can get ready and relax before heading to a spot like a church, forest, or graveyard for the actual shoot. 

Final Images

Romantic Goth
Makeup & Hair by Me, Alison Douglas

Witchy Goth
Makeup & Hair by Me, Alison Douglas

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Here is a look at my Mother Nature look I created 

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