Branding
This page is where I will show and write about my branding development. I will have at the end of this process a final logo, theme, and business card that I can use to help market my brand/services.
01
First Try
I decided at first that I wanted to try and make my own logo. I had knowledge of doing digital face charts using the Ibis Paint. I experimented with a nude colour theme. I found this want for me though and my skills where not the best at making a logo.
02
A pop of colour
even though I wasn't the best at doing digital drawing, I decided to do another one, but this one incorporating much more colour. I would also show them both to the grapgic designer that I would be meeting with.
03
Working with graphic designer
We have been paired up with a graphic designer. I would be working with Klaudia to create a brand logo. I showed her my website and we spoke about the brand colours and the vibe I was going for. We later messaged on team sand she gave me some options to choose from. I was very open with what I wanted, and if I wanted anything changed. She was more than happy to make any small changes that I wanted. It did take her a while to get back to me with a final logo but we got there in the end.
04
We have a logo
This is the final logo that Klaudia produced for me. I like it but I am not too sure if I am in love with it. I may ask her to make another few adjustments still or go to someone else. I just want it to have more depth. My name could be bigger and more clear, and the lips pink to match the theme of my website. I will post an update soon with what I will do.
Branding Research
A well-crafted brand lends personality to your company. Furthermore, when consumers identify with a brand's personality, they stay loyal to it. Trustworthy, opulent, passionate, delicious, enjoyable, inventive, considerate, expert, or secure are some examples of brand attributes. Your target market and the way you choose to position your company in the industry will determine everything.
Brands such as Coca-Cola, Nike, and McDonald’s are branding geniuses and are so easily recognisable because of their branding.
Any product can become a brand, much like a company. We call this kind of advertising for products. Businesses may offer comparable goods and services, but their branding may draw in entirely distinct clientele who are drawn to their brands for reasons.
Branding is more than just how your business is designed. It's true that a brand cannot be designed. Part of branding involves designing a logo and related materials, but first you must establish your brand's identity, voice, and personality.
The connections your clients make with your company, its goods, and services constitute your brand. These associations are shaped by every interaction; qualities of the product are not the only factor in purchasing decisions. Because they build relationships with consumers, social media presence and customer service are crucial components of branding. Your brand won't become well-known, trustworthy, or profitable if it doesn't connect with your target market. Research on target markets can help with that.
There are most likely a lot of companies in your niche and sector. While it's simple to concentrate on your rivals—and there is a place and time for competitive analysis—let's shift our attention to you for the time being. What unique quality does your company possess that no other company can match, legally speaking? Your trademark. Because of this, you need to make sure that the values, advantages, and distinctive characteristics that set your business apart serve as the foundation for and serve as inspiration for your brand.
Bibliography
Decker, A. (2023b). What is Branding? Understanding its Importance in 2023. [online] blog.hubspot.com. Available at: https://blog.hubspot.com/marketing/branding#:~:text=The%20Importance%20of%20Branding.
Kolb, B.M. (2016). Marketing Strategy for Creative and Cultural Industries. Routledge.
Staff, R. (2021). What is Branding: Brand Style Guide Components. [online] www.renderforest.com. Available at: https://www.renderforest.com/blog/what-is-branding-the-importance-of-branding.
