Research and Analysis
Why a YouTube and Podcast Show?
When trying to produce an idea of what I wanted to do, I had to look at what I am good at. What are my strengths and weaknesses? Last year during my HND I decided to document everything I was doing that year by making TikTok videos. This is something I really enjoyed doing. I also loved to post short videos during lockdown of me doing my makeup. Another thing that I am good at is talking to people and communicating with others. So that's how I have produced the idea to create YouTube videos and a podcast show. I want to show off my skills and knowledge in makeup but also share an interesting story.
Makeup Tutorials
With the launch of YouTube in 2005, it then quickly became the world's most popular online videos-sharing platform. Since its launch people have posted makeup tutorials. Some of the most popular being Nikki Tutorials, Jeffree Star, Laura Lee, Jamie Genieve, and James Charles. All have shot to fame from making YouTube videos and have then gone on to become beauty influencers. They get paid to then work with brands and promote products. Some have even gone on to create their own makeup lines and companies. When it comes to making makeup tutorials though there does seem to be a basic formula that you can follow. By doing this you can successfully make a video but what makes people more successful than others is their personality. It is important to let that shine through, as that is what people will, encourage people to come back to your channel. Down below I have put in a step-by-step- video that I have found informative down below.
Podcasting
When I started looking into podcasting and how to do it, I thought what better way to learn about than to actually listen to a podcast about podcasting. I went onto Spotify and found a series of podcast episodes about how to create one, what topics to choose, how long they should be etc. I have linked the first couple of episodes down below. I really like them and found them to be informative, especially as someone who is a beginner and never done one before. I think for me podcasting is about creating an audio book that then shared with the world, they can be on any subject you like and near enough anyone can do it, hence why they are so popular.
What is an influencer?
If you ever go online today, you will come across influencer. These are individuals that have built themselves on a social media platform such as YouTube, Facebook, Tiktok and many more. These people work full time creating online content, they work with brands and their aim is to sell product, services and an overall lifestyle.
“ What is an influencer?
An influencer is someone who has:
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the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
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a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
It is important to note that these individuals are not merely marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives.” (Geyser,2023)
When I came across this article by Geyser, I found it t really be quite insightful and really went in depth about various kinds of influencers.
“ You can separate different types of influencers in multiple ways. Some of the most common methods are by follower numbers, by types of content, and by the level of influence. You can also group influencers by the niche in which they operate. This means that influencers who may appear in a low category by one measure may seem more influential when looked at in another way. For example, many mega-influencers are also celebrities. Yet both these groups often have less real influence on their audience because they lack expertise in a dedicated narrow niche. Some micro and even nano-influencers can have a tremendous impact on followers in their specialist niche. They may be of significant benefit to a firm selling a product targeting that sector.” (Geyser,2023)
Article Link - https://influencermarketinghub.com/what-is-an-influencer/
Market Trends and Finance
Social media is bigger than ever. With billions across the globe using, it every day in some form. With this comes market trends, I wanted to investigate these when doing my research as it will later help me find my own niche in what I want to do and who I want my targer audience to be. when researching I came across a Forbes article about current market trends. It was fascinating to look at the numbers and just how big social media is.
“Social media is about more than just apps and platforms: It’s a digital environment that’s clearly reshaping the world of marketing. Platforms such as TikTok, Instagram, Facebook and YouTube are the arenas where your brand can truly connect, engage and grow with your audience. With our 2023 social media statistics as a road map, embrace the evolution of social media and watch your brand story unfold in captivating ways.” (Bottorff, 2023)
"As of April 2023, the fastest-growing social media platform is BeReal
BeReal has been lighting up the social media stage, with a 313% surge in user interest reflecting a rapid climb from 0.7% to 2.8% usage. Here’s the real headline: BeReal’s 1,200% increase in Gen Z usage.[15] Whether its commitment to authentic, unfiltered content will prevail against the threat of imitation and potential obscurity is still to be seen.
81% report that social media increases accountability for businesses
Today’s brands are held to a higher standard than friends, family and even politicians, with a staggering 81% of individuals believing social media has raised the bar for business accountability.[5] While navigating this more complex landscape will be challenging for businesses, it also offers opportunities for those businesses that can adopt transparent and authentic social strategies to foster strong brand-consumer bonds." (Bottorff, 2023)
Article Link - https://www.forbes.com/advisor/business/social-media-statistics/
Products, Tool and Equipment. What will I need?
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Makeup products
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Studio space
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Model
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Camera
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Mic
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Cinematographer
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Editing soft wear
When looking to everything I need these are the main things that I require. Makeup wise I am sorted. I have a large kit already due to my years of learning makeup and doing it also. I need but don’t have is a space to film and record, a model aka a person I am going to be interviewing. I need a person with the knowledge and understanding to help me recorde and produce the final prototypes of the show. Though I will teach myself it would be good to have a mentor to learn from also so that I can have a hands-on learning experience.
Reference: Robles, S. (2023). How to Start a Podcast on YouTube in 7 Steps [2023 Guide]. [Online]. Riverside. Last Updated: 17 October 2023. Available at: https://riverside.fm/blog/how-to-start-a-podcast-on-youtube [Accessed 11 December 2023].
Microphones
Choosing the best microphone for podcasting depends on various factors such as budget, recording environment, intended use, and personal preference. Here are some popular options across different price ranges:
1. **Blue Yeti**: This USB microphone is popular among beginner podcasters for its ease of use and good sound quality. It offers multiple pickup patterns, making it versatile for different recording situations.
2. **Audio-Technica AT2020**: A budget-friendly option with excellent sound quality and a cardioid pickup pattern, ideal for recording vocals in a quiet environment.
3. **Rode NT1-A**: Known for its low self-noise and clarity, this condenser microphone is a favorite among podcasters and vocalists alike. It's a great choice for those willing to invest a bit more for professional-quality audio.
4. **Shure SM7B**: A dynamic microphone with a flat, wide-range frequency response, ideal for capturing speech with warmth and clarity. It's a popular choice for professional podcasters and broadcasters.
5. **Electro-Voice RE20**: Another dynamic microphone favored by broadcasters and podcasters for its smooth, natural sound reproduction and excellent off-axis rejection, reducing background noise.
6. **AKG C214**: A versatile condenser microphone with a cardioid pickup pattern, suitable for capturing vocals with warmth and detail. It offers a professional sound at a mid-range price point.
7. **Sennheiser MD421-II**: A dynamic microphone known for its durability and versatility, with a wide frequency response and cardioid pickup pattern. It's suitable for capturing vocals and instruments in various recording environments.
8. **Shure SM58**: A classic dynamic microphone renowned for its durability and reliability. While commonly used for live performances, it's also a popular choice for podcasting due to its clear sound and effective noise rejection.
9. **Neumann U87**: A high-end condenser microphone prized for its pristine audio quality, smooth frequency response, and versatility. It's a top choice for professional podcasters and studios willing to invest in premium equipment.
10. **Rode PodMic**: Specifically designed for podcasting, this dynamic microphone offers excellent sound quality, a built-in pop filter, and a robust construction suitable for use in studio or remote recording setups.
When choosing a microphone for podcasting, consider your specific recording needs, budget, and the environment in which you'll be recording. It's also essential to pair your microphone with a suitable audio interface or recorder to capture high-quality audio.
Creative Plan
SWOT Analysis
Makeup Inspiration
